Not upheld: Unknown / needs review complaint against Insurance Factory Limited
Financial Ombudsman decision DRN-5611119 of 2025-09-26T00:00:00+00:00. Unknown / needs review complaint against Insurance Factory Limited. Outcome: Not upheld.
Decision detail
| Reference | DRN-5611119 |
|---|---|
| Decision date | 2025-09-26T00:00:00+00:00 |
| Firm | Insurance Factory Limited |
| Product | Other regulated product |
| Claim type | Unknown / needs review |
| Outcome | Not upheld |
| Remedy | None. The complaint was not upheld. |
Summary
Mr K complained that INSURANCE FACTORY LIMITED mis-sold a pet insurance policy by assuring him that claims for his dog's remaining eye would be covered. After the dog's other eye needed removal due to the same pre-existing condition, the claim was declined. Although the ombudsman accepted a call likely took place, it found unlikely that the adviser gave a blanket reassurance given the policy's clear exclusion of pre-existing and related conditions. The ombudsman was satisfied Mr K received sufficient information through the online sales process to make an informed decision, and therefore did not uphold the complaint.
The Ombudsman's reasoning
The ombudsman accepted that a call likely took place based on common industry practice, but found it unlikely the adviser gave a blanket reassurance that all claims would be covered given the policy's clear exclusion of pre-existing and related conditions. The ombudsman noted the adviser would not have known the condition was already present in the remaining eye. The ombudsman was satisfied that through the non-advised online sales process, Mr K was provided with sufficient clear information about the policy's features and limitations to make an informed decision.
How this compares
| Group | Decisions | Uphold rate |
|---|---|---|
| Insurance Factory Limited, all decisions | 5 | 60% |
| Unknown / needs review, all decisions | 4,876 | 28% |
| Other regulated product, all decisions | 51,105 | 30% |
Source
Read the original decision on the Financial Ombudsman Service website