Upheld: unfair debt collection practices and failure to treat vulnerable customer fairly complaint against APFIN LTD trading as cashasap.co.uk
Financial Ombudsman decision DRN-6323922 of 2026-06-03T00:00:00+00:00. unfair debt collection practices and failure to treat vulnerable customer fairly complaint against APFIN LTD trading as cashasap.co.uk. Outcome: Upheld.
Decision detail
| Reference | DRN-6323922 |
|---|---|
| Decision date | 2026-06-03T00:00:00+00:00 |
| Firm | APFIN LTD trading as cashasap.co.uk |
| Product | short-term loan |
| Claim type | unfair debt collection practices and failure to treat vulnerable customer fairly |
| Outcome | Upheld |
| Remedy | Cashasap must: (1) write off the outstanding balance of loan four and remove any adverse entries on Mr H's credit file in relation to this loan; (2) pay Mr H £150 compensation for distress caused by failure to vary communication approach for a vulnerable customer. |
Summary
Mr H complained that cashasap pursued an outstanding short-term loan (loan four) unfairly after he disclosed health vulnerabilities and stated the contact was worsening his condition. While cashasap was not required to cease all contact or credit file reporting during a complaint, the ombudsman found that cashasap failed to vary its standard communication approach despite knowing Mr H was vulnerable and that its contact was causing disproportionate harm. The ombudsman upheld the complaint and awarded £150 compensation, while cashasap's offer to write off the loan balance and amend the credit file remained in place.
The Ombudsman's reasoning
While cashasap was not required to stop all contact or cease credit file reporting during a complaint, and the contact itself was not unreasonable in frequency or timing, the firm failed to demonstrate fair treatment toward a vulnerable customer. Mr H had explicitly disclosed his health circumstances and informed cashasap that its contact was causing additional harm. The ombudsman expected cashasap to vary its standard approach by limiting contact frequency and tailoring communications to account for Mr H's vulnerability, rather than maintaining a standard debt pursuit protocol. This failure to adapt caused additional distress to a vulnerable customer.
How this compares
| Group | Decisions | Uphold rate |
|---|---|---|
| APFIN LTD trading as cashasap.co.uk, all decisions | 1 | 100% |
Source
Read the original decision on the Financial Ombudsman Service website