Not upheld: mis-selling of serious illness cover insurance policy complaint against Vitality Corporate Services Limited
Financial Ombudsman decision DRN-6312120 of 2026-05-11T00:00:00+00:00. mis-selling of serious illness cover insurance policy complaint against Vitality Corporate Services Limited. Outcome: Not upheld.
Decision detail
| Reference | DRN-6312120 |
|---|---|
| Decision date | 2026-05-11T00:00:00+00:00 |
| Firm | Vitality Corporate Services Limited |
| Product | insurance - serious illness cover |
| Claim type | mis-selling of serious illness cover insurance policy |
| Outcome | Not upheld |
| Remedy | None - complaint not upheld |
Summary
Miss R complained that Vitality mis-sold her a serious illness cover insurance policy in January 2023. After Miss R made a claim, the underwriter declined it on the basis that she did not meet the policy definitions for benefit payment. The ombudsman reviewed the sales calls and documentation and found that Vitality provided an advised sale complying with industry rules, with clear and fair information. The requirement to meet specific policy definitions is a standard feature of serious illness cover not requiring additional highlighting. The ombudsman did not uphold the complaint and found no mis-selling had occurred.
The Ombudsman's reasoning
The ombudsman found that Vitality provided an advised sale and complied with industry rules by providing clear, fair and not misleading information. The requirement to meet specific policy definitions for serious illness claims is not an unusual, restrictive, onerous or significant term that should have been highlighted in more detail. It would not be practical to discuss detailed definitions for over 150 covered illnesses when the specific illness to be claimed is unknown. The relevant test is whether Vitality complied with industry rules, not whether Miss R understood the information.
How this compares
| Group | Decisions | Uphold rate |
|---|---|---|
| Vitality Corporate Services Limited, all decisions | 96 | 18% |
Source
Read the original decision on the Financial Ombudsman Service website